The first action before approaching a new market should be aimed at clarifying the real possibilities of a future profitable business.
Many companies do not have market information or just use simple statistical data to decide the markets they want to approach. This might be the first step towards a huge mistake.
Information may be imprecise, not well understood, or just incomplete, therefore not enough to take the right decisions. The client may feel he is in a hurry, and consider that a market report is just a waste of time and money. That´s just a big mistake.
At Dextra International we base our information in several different sources, such as panels, import data, exchanged industry data, industry experts, distribution channels and a permanent feedback from the local authorities.
After we have obtained the information, we combine it and get the consolidated results, to which we apply the corrective coefficients and submit it to double verification, contrasting the results before validating it.
As we work at a vertical level, we get to obtain three price values: industry, distributor and farmer level.
Knowing the market
Knowing the market potential and competitiveness position is not enough to decide the entrance into a new market. The economic feasibility can only be analyzed with a clear picture of the necessary investment. So we orientate our clients about the regulatory barriers that the selected market represents, and provide a full path guide of the process itself, as well as a cost estimation of the overall regulatory process.
WE USE A DOUBLE DATA VERIFICATION SYSTEM, AT A VERTICAL LEVEL, AND THROUGHOUT ALL CHANNELS.
With those results (deep market information, competitors, prices, regulatory barriers, process and cost estimation), Dextra International builds the report, with an executive summary where the client can see our recommendations.
That report will have all the necessary information to take a secure step towards the success of the project.
A market report can represent just a 1 per cent of the overall project cost. Its just a «must» for successful project decisions and avoiding taking the wrong steps.
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